Skate NYC
"Skate NYC" is a 3D anamorphic billboard we designed for T-Mobile, showcasing how technology elevates our imagination in everyday life.
As part of a T-Mobile group design project, our objective was to vividly demonstrate technology's pervasive role in daily life. My creative solution was a unique center one-point perspective animation adapted for a challenging anamorphic screen. I innovatively applied a very low camera angle following a skater's movement, pushing the boundaries of traditional perspective on this display type. My direct contributions, including defining the precise vanishing point and camera angle for maximum impact, styleframe design, anamorphic scene camera setup, skateboard texture, animatic creation, and the dynamic tunnel light animation (including pacing), were crucial to the final output. Despite a small team and limited timeframe, this project successfully engaged thousands of T-Mobile brand enthusiasts and passersby in Times Square, powerfully conveying the brand's connection to an increasingly tech-driven world.
Here is the link of the project post.
Up Up Away
"Up Up Away" is a 3D anamorphic billboard we designed for T-Mobile to celebrate Thanksgiving Day 2023.
I was part of the ideation team and 3D dynamic animation team, responsible for R&D to optimize the parade balloon animation. I also led the animation and look development for the parade balloon ropes.
Under The Cap
"Under The Cap" is a 3D anamorphic billboard we created for T-Mobile during the 2024 All-Star Week.
I was responsible for modeling and texturing the baseball cap and the embordery of the T-Mobile logo using Substance Painterand C4D and Redshift.
3D Production Template
"This guide is designed to help you create assets effectively for a TMO project. It's not a one-size-fits-all approach and should be adapted to suit the specific concept and assets required. It guides you through the process—from concept to R&D and production—helping you streamline your workflow and make it more efficient. It also serves as a guide to remind you to stay focused when getting caught up in the finer details, as we designers often do."
I created this deck to inspire my team and streamline the production process, making it faster and more efficient while maximizing output with minimal time and effort.
Heartbeats
"Heartbeats" is the Valentine's Day promotional campaign in 2023. We designed for T-Mobile's in-store screens and some website elements.
I led the concept from ideation through to animation. I created the moodboard, styleframe, pitch deck, and animation.
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Some other fun works
Here are some other fun works I made for T-Mobile promotion projects. Some are animations for OOH campaigns, some are logo animations, and some are pitch decks.
Virsual T-Mobile Store
This is a screen test using game engine Unreal Engine.
I use Unreal Engine and Twinmotion to make a test for our client's Time Square store's outdoor & indoor feature screens.